Hotel & Travel

PRIMA's Official Hotel Block
Opens January 2026 

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PRIMA's 2026 Annual Conference will be held at the Broward County Convention Center. The convention center will be home for all activities unless otherwise noted. 

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Making Reservations 

PRIMA has secured special group rates at the Omni, Hilton, and Renaissance for Sunday, June 7 – Wednesday, June 10. To support our host city of Fort Lauderdale and help keep registration fees affordable, we encourage all attendees to book within the PRIMA hotel block.

Reservations open January 2026!

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PRIMA Hotels 

Omni Fort Lauderdale (PRIMA Headquarters)
1950 Eisenhower Boulevard | Fort Lauderdale, FL 33316 (256ft. | 1 min. walk to BCC)
Room Rate: $255 + state and local taxes
 
Hilton Fort Lauderdale Marina 
1881 SE 17th Street | Fort Lauderdale, FL 33316 (.2 miles | 5 min. walk to BCC) 
Room Rate: $235 + state and local taxes
Shuttle Service Provided

Renaissance Fort Lauderdale Marina 
1617 SE 17th Street | Fort Lauderdale, FL 33316 (.4 miles | 9 min. walk to BCC) 
Room Rate: $199 + state and local taxes
Shuttle Service Provided 

Hotel Reservation Policies 

All reservations must be secured with a valid credit card. To avoid a one night's room and tax charge, reservations must be canceled at least 3 (three) days prior to scheduled arrival. No-show fees will be treated as cancelations and charged for one night's room and tax. To avoid possible early checkout fees, please advise the hotel at or before check-in of any change in planned length of stay.

Note: While other hotel resellers may contact you offering housing, they are not endorsed by or affiliated with PRIMA and entering into financial agreements with such companies can have costly consequences.
 

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For more information regarding hotel reservations, please contact our meetings department at meetings@primacentral.org.

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