The 2016 PRIMA Annual Conference will take place June 5-8, in Atlanta. The conference officially begins on Sunday, June 5 with the Welcome Reception and ends on Wednesday afternoon with the PRIMA Member Lunch and Annual Meeting. Visit the conference schedule-at-a-glance for more details.

Conference Hotel

Hyatt Regency Atlanta
265 Peachtree Street, NE
Atlanta, GA 30303

Conference Room Rate: $179 (plus tax: 16%) Room rate is available until May 19, 2016, or until the block is sold out.

Make reservations online by using the exclusive PRIMA hotel reservations link:

To make reservation by phone: call 1-888-421-1442 and reference the PRIMA Annual Conference.

For questions regarding hotel reservations, contact Laura Northrop, PRIMA manager of meetings and conferences, at 703.253.1263 or

PRIMA Housing Policies

Reservations at an official conference hotel must be accompanied by a deposit equal to one-night's room and tax to guarantee the reservation. All cancellations must be made at least 30 days prior to arrival to receive a refund of the deposit. Any and all cancellations made within 30 days of arrival will forfeit the entire deposit. Anyone booking more than eight room nights will be required to sign a room block contract with the hotel, and will be held to the hotel's attrition and cancellation policies as per their contract.

Please note: PRIMA is not using a third-party to handle making hotel reservations for this meeting. 

If you are contacted by anyone claiming to be able to help you get a room at the Hyatt, or any other hotel related to the conference, please contact PRIMA at or 703.253.1263. Do not accept any offers from third parties, they are not associated with PRIMA or the Annual Conference.


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